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June 18, 2022 Launch Digital Toolkit
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Digital Toolkit

Facebook: @ANewPPC  |   Twitter: @UniteThePoor  |   Instagram: @PoorPeoplesCampaign

JUNE 18 QUICK LINKS

“It is NOT just a day of action. It is a declaration of an ongoing, committed moral movement to 1) Shift the moral narrative; 2) Build power; and 3) Make real policies to fully address poverty and low wealth from the bottom up.”

—Bishop William J. Barber II and Rev. Dr. Liz Theoharis

Any nation that ignores nearly half of its citizens is in a moral, economic and political crisis. There were 140 million people who were poor or one emergency away from economic ruin before the pandemic. Since March 2020, while hundreds of thousands of people have died, millions are on the edge of hunger and eviction, and still without health care or living wages, billionaire wealth has grown by trillions.

There are abundant resources to meet our needs, and we march to summon the political will to do so. America must have a moral revolution now. It is time to nonviolently disrupt, protest, shake up and alter the direction of our nation towards a moral agenda of love, truth, justice and equal protection under the law.

On June 18, 2022 the Mass Poor People’s & Low-Wage Workers’ Assembly and Moral March on Washington and to the Polls will be a generationally transformative and disruptive gathering of poor and low wealth people, state leaders, faith communities, moral allies, unions and partnering organizations. We are building power for an agenda that lifts all people by challenging the interlocking injustices of systemic racism, poverty, ecological devastation, the war economy and the false moral narrative of religious nationalism!

How to Use This Guide:

  1. RSVP for your attendance at the Mass Poor People’s Assembly and Moral March on Washington by visiting www.poorpeoplescampaign.org/june18 
  2. Visit our national Poor People’s Campaign: A National Call for Moral Revival social media platforms (see above for links) to share and retweet our posts about June 18, 2022, and posts from the national co-chairs, state social media accounts, and others.
  3. Use the below social media guide to share graphics and posts on your own social media platforms (individual, state coordinating committee, or organization) about your commitment to join us on June 18, 2022.
  4. Use the language below to take a selfie photo or video explaining why it’s so important that we rise together on June 18, 2022 in our nation’s capital! Be sure to use #PoorPeoplesCampaign so we can see your posts.
  5. SHARE this Digital Action Guide with your networks by using the short link, [LINK], and encourage them to post. And ask your friends and networks to visit poorpeoplescampaign.org/rally-map/ to RSVP themselves.
  6. Keep using this guide to help us promote June 18, 2022 as we get closer to the day!

Sample Social Media Posts & Graphics for June 18, 2022:

Download here

FACEBOOK/INSTAGRAM: The fact that there are 140 million poor and low-wealth people in a country this rich is morally indefensible, constitutionally inconsistent and economically insane. Join poor people and moral witnesses from across the country June 18, 2022 for the Mass Poor People’s Assembly and Moral March on Washington! On June 18, 2022, we rise together!

#PoorPeoplesCampaign

RSVP: poorpeoplescampaign.org/june18

TWITTER: The people most impacted by America’s policy violence have already imagined a better way! Join the #PoorPeoplesCampaign for a Mass Poor People’s & Low-Wage Workers’ Assembly & #MoralMarch on Washington & #ToThePolls on June 18, 2022! RSVP:  poorpeoplescampaign.org/june18

Download here

FACEBOOK/INSTAGRAM:  A society sick w/ #COVID already sick w/ the interlocking injustices of racism, poverty, militarism & ecological devastation, demands a voice rooted in our deepest Constitutional & moral values to remind us of who we are & who we must be. Join poor people and moral witnesses from across the country June 18, 2022 for the Mass Poor People’s Assembly and #MoralMarch on Washington & #ToThePolls! #PoorPeoplesCampaign

poorpeoplescampaign.org/june18

TWITTER: A society sick w/ #COVID already sick w/ the interlocking injustices of racism, poverty, militarism & ecological devastation, demands a voice rooted in our deepest Constitutional & moral values to remind us of who we are & who we must be. June 18, RSVP: poorpeoplescampaign.org/june18

Download here

FACEBOOK/INSTAGRAM: If the rejected millions—the poor without health insurance, without living wages, without clean water, without voter protections—unite, we will save the soul of this nation! We must come together to shift the narrative in public life and revive the heart of democracy.

Can we count on you to join us at the Poor People’s Assembly and #MoralMarch on Washington & #ToThePolls on June 18, 2022? #PoorPeoplesCampaign

RSVP: poorpeoplescampaign.org/june18 

TWITTER: If the rejected millions—the poor without health insurance, without living wages—unite, we will save the soul of this nation! Mass Poor People’s & Low-Wage Workers’ Assembly & #MoralMarch on Washington & #ToThePolls on June 18, 2022!  poorpeoplescampaign.org/june18 #PoorPeoplesCampaign

Sample Social Media Posts & Graphics for Feb. 28 Mobilization Tour:

The Poor People’s Campaign: A National Call for Moral Revival invites you to join poor and low-income, directly impacted people, faith leaders, and moral advocates from Arkansas, Kansas, Louisiana, Oklahoma and Texas for the next stops of The Mass Poor People's & Low-Wage Workers' Assembly and Moral March on Washington and to the Polls Mobilization Tour with a second regional Moral Monday at 8pm ET / 7pm CT on February 28. Speakers who are directly impacted by the policy violence of the US Congress will headline the event. Somebody’s hurting our people, and it’s gone on far too long, and we WON’T BE SILENT ANYMORE!

They will be joined by faith leaders and artists to demand this nation do MORE to live up to its possibilities:

Download Mobilization Tour Graphics

Download

FACEBOOK/INSTAGRAM:

TWITTER:

Download

FACEBOOK/INSTAGRAM: If the rejected millions—the poor without health insurance, without living wages, without clean water, without voter protections—unite, we will save the soul of this nation! We must come together to shift the narrative in public life and revive the heart of democracy.

Can we count on you to join us at the Poor People’s Assembly and #MoralMarch on Washington & #ToThePolls on June 18, 2022? #PoorPeoplesCampaign

RSVP: poorpeoplescampaign.org/june18 

TWITTER: If the rejected millions—the poor without health insurance, without living wages—unite, we will save the soul of this nation! Mass Poor People’s & Low-Wage Workers’ Assembly & #MoralMarch on Washington & #ToThePolls on June 18, 2022!  poorpeoplescampaign.org/june18 #PoorPeoplesCampaign

Download

FACEBOOK/INSTAGRAM: If the rejected millions—the poor without health insurance, without living wages, without clean water, without voter protections—unite, we will save the soul of this nation! We must come together to shift the narrative in public life and revive the heart of democracy.

Can we count on you to join us at the Poor People’s Assembly and #MoralMarch on Washington & #ToThePolls on June 18, 2022? #PoorPeoplesCampaign

RSVP: poorpeoplescampaign.org/june18 

TWITTER: If the rejected millions—the poor without health insurance, without living wages—unite, we will save the soul of this nation! Mass Poor People’s & Low-Wage Workers’ Assembly & #MoralMarch on Washington & #ToThePolls on June 18, 2022!  poorpeoplescampaign.org/june18 #PoorPeoplesCampaign

Download

FACEBOOK/INSTAGRAM: If the rejected millions—the poor without health insurance, without living wages, without clean water, without voter protections—unite, we will save the soul of this nation! We must come together to shift the narrative in public life and revive the heart of democracy.

Can we count on you to join us at the Poor People’s Assembly and #MoralMarch on Washington & #ToThePolls on June 18, 2022? #PoorPeoplesCampaign

RSVP: poorpeoplescampaign.org/june18 

TWITTER: If the rejected millions—the poor without health insurance, without living wages—unite, we will save the soul of this nation! Mass Poor People’s & Low-Wage Workers’ Assembly & #MoralMarch on Washington & #ToThePolls on June 18, 2022!  poorpeoplescampaign.org/june18 #PoorPeoplesCampaign

Download all social media graphics for June 18th, 2022 here

Download Print Materials (banners, posters, yard signs etc.) for June 18th, 2022 here

Add a frame to your Social Media Profile picture:

  1. Go to the PPC profile frame template in canva.com
  2. Upload your photo
  3. Drag your photo from the “Uploads” panel into one of the frames (it will click into place when you drag your photo over it).
  4. Position your photo so that it looks good with the frame that you choose.
  5. Click on “Share” in the upper right hand corner.
  6. Scroll down and click “Download”
  7. Select file type “PNG” or “JPG”
  8. Click the purple “Download” button.
  9. Go to your social media page (Facebook, Instagram, Twitter).
  10. To update, click on your profile picture.
  11. Click “Upload Photo”
  12. Find the file you downloaded from Canva in your downloads folder.
  13. Click “Upload” and save.

-OR-

Download June 18th profile images and cover photos here

Write a Personal Post or Create a Selfie Photo (with sign or text) or Video:

(Talking Points)

Reminders When Posting on Social  Media:

BE VISUAL: Post photos (and tag the folks in them whenever possible); post short video clips.

USE HASHTAGS: Use #PoorPeoplesCampaign! This is how folks can follow what’s going on, engage in the conversation, and check later if they missed out or pull user-generated content to curate report backs.

TAG & RETWEET PARTNERS: You can do this to photos/graphics so you don’t take up character space. The more you tag and the more you retweet, the more people we reach.

STORYTELL: Use your personal story of involvement with the campaign to encourage others to sign on.

EMPHASIZE KEY THEMES: Follow the framework of leadership of impacted people and remember: this is an inclusive movement so be sure to uplift the multifaceted issue agenda!